Piatto Rustico is a trendy Italian restaurant designed to attract a youthful, vibrant crowd. The branding pairs a bold sans-serif font with a custom spaghetti-inspired typeface, complemented by playful and quirky illustrations—like a guest drinking from a fishbowl and a lady with spaghetti hair—that add personality across menus and marketing materials. The color palette of green, white, and red boldly celebrates Italian heritage while creating an energetic, Instagram-worthy atmosphere. The goal was to craft a fun, stylish brand identity that resonates with young adults seeking memorable dining experiences.